Layla El Khadri was looking to create brand awareness through social media, specifically via Instagram and TikTok. Layla has two programs, Radiance and Younique. Radiance is a program to help women reclaim their feminine power and join them in sisterhood. The Younique program is to help women turn their gift into their brand.

I created content for the Instagram and TikTok accounts to be posted each day. This consisted of standard posts, stories, reels, and videos. When I started working for Layla, she was just preparing to launch her masterclass campaign. I created a content calendar and had content posted every day to the social media accounts. This resulted in 1000+ people registering for her masterclass.