After graduating from Penn State in 2015, I was asked to develop a marketing plan for Cutting Edge Decks, LLC.

Cutting Edge Decks, LLC serves the Greater Philadelphia area. The company had been subcontracted to work under Back To Nature Decks, and had most of their jobs coming from the contractor. Cutting Edge Decks, LLC was wanting to improve brand awareness. Their goal was to have a job of their own every week of the busy season.

I developed a marketing plan for Cutting Edge Decks, LLC which involved identifying the target group, what their problem areas were, how they should be positioning themselves, where to advertise, etc.

With a budget of $2,000 I would be able to improve their website, place ads on Google and Facebook, create a direct mailer, and an email campaign. I would be able to improve SEO with keywords and on-page SEO.

Whether or not Cutting Edge Decks, LLC decided to implement this marketing plan is unknown.